The screeemachine app was free to use, cross-platform, monster-sound-making app that enhanced the (soundless) 'Ani-motion' line of masks. See an example of the product here >
Videos of the masks were made with and a sound effect was added in post. Customers were, therefore, surprised to learn that the product did not include a sound.
How could we add a unique sound to each style of mask when they had already been manufactured and delivered?
It was determined that creating a sticker with QR code would be the best way to both direct customers to the app and retroactively apply to the clamshell package. I used a a link shortener to generate the QR codes since to prevent any problems that might arise from links changing in the future. I managed a pair of developers and handled the art direction, marketing, and front end work myself.
For the individual sound effects, I used the Adobe product Adobe Audition to create, edit, and compress the sounds.
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I used Adobe Audition to create all of the monster sounds and Illustrator to create the icons. |
I designed and illustrated stylized icons for each of the masks to give the app a fun, contemporary look and feel. They were inspired by the actual sculpts but had a definite vector feel, which was the emerging style at the time. Flat design was evolving back towards a more skeuomorphic style.
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To demonstrate the product, I wore the mask and a Bluetooth speaker beneath my shirt at our tradeshow appearances. With the app open on my phone, I simply had to press the play button for the desired sound. The concealed speaker was actually louder than a speaker would be if it were a part of the mask. The effect was... terrifying! |